Training & Konsultasi
INFO TRAINING PRODUCT DEVELOPMENT MANAGEMENT 2026-2027
INFO TRAINING PRODUCT DEVELOPMENT MANAGEMENT 2026-2027
DESKRIPSI
Training Product Development Management 2026–2027 merupakan program pelatihan komprehensif yang dirancang untuk meningkatkan kompetensi peserta dalam merencanakan, mengelola, mengembangkan, menguji, meluncurkan, dan melakukan evaluasi produk secara sistematis, inovatif, efektif, dan berorientasi pada kebutuhan pasar.
Product development merupakan proses strategis yang menghubungkan kebutuhan pelanggan, peluang pasar, inovasi, teknologi, desain, engineering, manufacturing, marketing, sales, finance, dan business strategy. Pengelolaan product development yang baik diperlukan agar perusahaan dapat menghasilkan produk yang memiliki customer value, competitive advantage, kualitas, biaya, waktu peluncuran, dan profitability yang sesuai dengan target bisnis.
Training ini membahas keseluruhan tahapan New Product Development (NPD), mulai dari product strategy, market and customer analysis, idea generation, opportunity identification, product concept development, product requirements, feasibility analysis, business case, product design, prototyping, testing, validation, product launch, hingga post-launch evaluation.
Peserta juga akan mempelajari berbagai tools dan techniques seperti Voice of Customer (VOC), Customer Journey, Design Thinking, Quality Function Deployment (QFD), House of Quality, benchmarking, concept screening, scoring matrix, feasibility analysis, prototype development, Minimum Viable Product (MVP), product testing, Failure Mode and Effects Analysis (FMEA), Value Engineering, cost analysis, dan product lifecycle management.
Program menggunakan pendekatan praktis melalui studi kasus, brainstorming, product ideation, customer analysis, product concept development, penyusunan product requirements, concept evaluation, business case, prototype planning, risk analysis, product launch planning, dan penyusunan product development roadmap.
Training dapat diterapkan pada berbagai sektor seperti manufaktur, FMCG, consumer goods, retail, automotive, electronics, food and beverage, pharmaceutical, technology, IT, digital products, engineering, jasa, maupun perusahaan yang sedang mengembangkan produk baru.
Tujuan TRAINING PRODUCT DEVELOPMENT MANAGEMENT 2026-2027
- Memahami konsep dan prinsip Product Development Management.
- Memahami proses New Product Development.
- Memahami hubungan product development dengan business strategy.
- Mengidentifikasi peluang pengembangan produk.
- Memahami kebutuhan dan customer expectations.
- Melakukan customer dan market analysis.
- Mengembangkan product strategy.
- Menghasilkan ide produk baru.
- Melakukan product concept development.
- Menentukan target market dan customer segment.
- Menyusun product requirements.
- Menggunakan Voice of Customer.
- Menggunakan Design Thinking dalam pengembangan produk.
- Menggunakan QFD untuk menerjemahkan kebutuhan pelanggan menjadi karakteristik produk.
- Melakukan product concept screening.
- Melakukan feasibility analysis.
- Menyusun business case produk.
- Melakukan product cost analysis.
- Memahami Value Engineering.
- Mengelola proses design dan development.
- Merencanakan prototype.
- Menentukan metode product testing.
- Melakukan product validation.
- Mengidentifikasi product development risks.
- Menggunakan FMEA dalam pengendalian risiko produk.
- Menyusun product launch plan.
- Mengelola cross-functional product development team.
- Mengelola timeline dan milestone product development.
- Mengukur product development performance.
- Melakukan post-launch review.
- Mengembangkan product improvement.
- Mengelola product lifecycle secara lebih efektif.
Materi TRAINING PRODUCT DEVELOPMENT MANAGEMENT 2026-2027
MODUL 1 — FUNDAMENTAL PRODUCT DEVELOPMENT MANAGEMENT
- Pengertian Product Development
- Pengertian New Product Development
- Product Development Management
- Product innovation
- Product improvement
- New product vs existing product
- Product value
- Customer value
- Competitive advantage
- Product profitability
- Product development lifecycle
- Product development challenges
- Faktor keberhasilan pengembangan produk
- Common product development failures
MODUL 2 — PRODUCT STRATEGY & BUSINESS ALIGNMENT
- Product strategy
- Business strategy
- Product vision
- Product mission
- Product objectives
- Product positioning
- Product portfolio
- Product-market fit
- Customer value proposition
- Competitive advantage
- Strategic product planning
- Product development priorities
- Product development roadmap
- Strategic alignment
- Product investment decision
MODUL 3 — MARKET & CUSTOMER ANALYSIS
- Market analysis
- Market trends
- Industry analysis
- Competitor analysis
- Customer segmentation
- Target customer
- Customer persona
- Customer needs
- Customer expectations
- Customer pain points
- Customer behavior
- Customer journey
- Customer experience
- Market opportunity
- Market gap
- Competitive benchmarking
- Product opportunity identification
MODUL 4 — VOICE OF CUSTOMER
- Pengertian Voice of Customer
- Customer requirements
- Customer needs
- Customer wants
- Customer expectations
- Customer interviews
- Survey
- Focus Group Discussion
- Observation
- Customer feedback
- Customer complaints
- Translating customer needs
- Prioritizing customer requirements
- VOC analysis
- VOC documentation
MODUL 5 — PRODUCT IDEATION & INNOVATION
- Product ideation
- Idea generation
- Creative thinking
- Brainstorming
- Brainwriting
- SCAMPER awareness
- Design Thinking
- Problem identification
- Opportunity identification
- Customer problem solving
- Innovation funnel
- Idea collection
- Idea screening
- Idea prioritization
- Innovation portfolio
- Product innovation strategy
MODUL 6 — DESIGN THINKING FOR PRODUCT DEVELOPMENT
- Design Thinking principles
- Empathize
- Define
- Ideate
- Prototype
- Test
- Customer-centered design
- Problem statement
- Customer pain point
- User experience
- Concept development
- Prototype thinking
- Iterative development
- Feedback loop
- Design validation
MODUL 7 — PRODUCT CONCEPT DEVELOPMENT
- Product concept
- Product concept statement
- Target customer
- Customer problem
- Product solution
- Product benefits
- Product features
- Product differentiation
- Product positioning
- Product concept alternatives
- Concept comparison
- Concept screening
- Concept selection
- Product concept refinement
MODUL 8 — PRODUCT REQUIREMENTS MANAGEMENT
- Product requirements
- Customer requirements
- Technical requirements
- Functional requirements
- Performance requirements
- Quality requirements
- Regulatory requirements
- Safety requirements
- Cost requirements
- Delivery requirements
- Product specifications
- Requirement prioritization
- Requirement traceability
- Requirement validation
- Requirement change management
MODUL 9 — QUALITY FUNCTION DEPLOYMENT (QFD)
- Pengertian QFD
- Tujuan QFD
- Voice of Customer
- Customer requirements
- Technical characteristics
- Relationship matrix
- Correlation matrix
- Competitive assessment
- Technical priority
- House of Quality
- QFD application
- Translating customer needs into product specifications
- QFD case study
MODUL 10 — PRODUCT FEASIBILITY ANALYSIS
- Product feasibility
- Technical feasibility
- Manufacturing feasibility
- Operational feasibility
- Market feasibility
- Commercial feasibility
- Financial feasibility
- Resource feasibility
- Technology readiness
- Capacity assessment
- Supplier capability
- Regulatory feasibility
- Risk feasibility
- Feasibility criteria
- Go / No-Go decision
MODUL 11 — BUSINESS CASE PRODUCT DEVELOPMENT
- Business case
- Product investment
- Market opportunity
- Revenue projection
- Cost estimation
- Development cost
- Production cost
- Marketing cost
- Distribution cost
- Product pricing
- Gross margin
- Profitability
- Break-even analysis
- ROI awareness
- Payback awareness
- Scenario analysis
- Business case approval
MODUL 12 — PRODUCT DESIGN & DEVELOPMENT
- Product design process
- Product architecture
- Functional design
- Technical design
- Industrial design
- User experience
- Product specifications
- Design review
- Design verification
- Design validation
- Design change
- Engineering change
- Design documentation
- Design freeze
- Design approval
MODUL 13 — PROTOTYPE DEVELOPMENT
- Prototype concept
- Prototype objectives
- Prototype types
- Proof of Concept
- Concept prototype
- Functional prototype
- Engineering prototype
- Production prototype
- Rapid prototyping awareness
- Prototype planning
- Prototype evaluation
- Prototype iteration
- Prototype documentation
- Prototype approval
MODUL 14 — MVP & ITERATIVE PRODUCT DEVELOPMENT
- Pengertian Minimum Viable Product
- MVP objectives
- MVP scope
- Minimum feature set
- Customer validation
- Iterative development
- Build–Measure–Learn concept
- Feedback loop
- Product experiment
- MVP testing
- Product improvement
- Pivot awareness
- Scaling product development
MODUL 15 — PRODUCT TESTING & VALIDATION
- Product testing
- Test planning
- Test requirements
- Functional testing
- Performance testing
- Reliability testing
- Durability testing
- Usability testing
- Safety testing
- Customer testing
- User acceptance
- Product validation
- Test result analysis
- Defect identification
- Corrective action
- Product approval
MODUL 16 — PRODUCT QUALITY & RELIABILITY
- Product quality
- Quality characteristics
- Quality standards
- Quality objectives
- Reliability
- Durability
- Product performance
- Defect prevention
- Quality control
- Quality assurance
- Inspection
- Testing
- Non-conformity
- Corrective action
- Continuous improvement
MODUL 17 — PRODUCT RISK MANAGEMENT
- Product development risk
- Technical risk
- Market risk
- Commercial risk
- Financial risk
- Manufacturing risk
- Supplier risk
- Quality risk
- Regulatory risk
- Technology risk
- Schedule risk
- Cost risk
- Risk identification
- Risk assessment
- Risk prioritization
- Risk response
- Risk mitigation
- Risk monitoring
MODUL 18 — FMEA FOR PRODUCT DEVELOPMENT
- Pengertian FMEA
- Design FMEA awareness
- Process FMEA awareness
- Failure mode
- Failure effect
- Failure cause
- Severity
- Occurrence
- Detection
- Risk Priority concept
- Risk prioritization
- Preventive action
- Corrective action
- FMEA documentation
- FMEA review
MODUL 19 — VALUE ENGINEERING & PRODUCT COST
- Product cost
- Cost structure
- Material cost
- Labor cost
- Manufacturing cost
- Overhead
- Development cost
- Logistics cost
- Product lifecycle cost
- Value Engineering
- Value Analysis
- Cost reduction
- Design-to-cost
- Target costing
- Cost optimization
- Cost vs value
- Product profitability
MODUL 20 — DESIGN FOR MANUFACTURING & ASSEMBLY
- Design for Manufacturing
- Design for Assembly
- Manufacturability
- Assembly efficiency
- Production process
- Manufacturing constraints
- Material selection
- Component standardization
- Process simplification
- Error prevention
- Production scalability
- Manufacturing cost
- Quality considerations
- Supplier capability
- Prototype to production transition
MODUL 21 — PRODUCT DEVELOPMENT PROJECT MANAGEMENT
- Product development project
- Product development timeline
- Project scope
- Product development milestones
- Development activities
- Resource planning
- Budget planning
- Schedule management
- Cross-functional coordination
- Development risks
- Change management
- Progress monitoring
- Development dashboard
- Project reporting
MODUL 22 — CROSS-FUNCTIONAL PRODUCT DEVELOPMENT TEAM
- Product development organization
- Product Manager
- Project Manager
- Engineering
- R&D
- Manufacturing
- Quality
- Procurement
- Supply Chain
- Marketing
- Sales
- Finance
- Regulatory
- Cross-functional collaboration
- Roles and responsibilities
- RACI Matrix
- Decision making
- Conflict management
MODUL 23 — SUPPLIER & PROCUREMENT IN PRODUCT DEVELOPMENT
- Supplier involvement
- Supplier selection
- Supplier capability
- Supplier development
- Component sourcing
- Supplier quality
- Supplier cost
- Supplier lead time
- Make or buy
- Outsourcing
- Supplier risk
- Prototype supplier
- Production supplier
- Supplier collaboration
- Supplier performance
MODUL 24 — PRODUCT LAUNCH MANAGEMENT
- Product launch strategy
- Launch objectives
- Launch readiness
- Market readiness
- Product readiness
- Production readiness
- Supply readiness
- Quality readiness
- Marketing readiness
- Sales readiness
- Distribution readiness
- Pricing
- Product positioning
- Launch communication
- Launch timeline
- Launch risk
- Launch approval
MODUL 25 — PRODUCT LIFECYCLE MANAGEMENT
- Product lifecycle
- Introduction
- Growth
- Maturity
- Decline
- Product performance
- Product profitability
- Product improvement
- Product refresh
- Product extension
- Product repositioning
- Product discontinuation
- End-of-life management
- Product portfolio review
MODUL 26 — PRODUCT PERFORMANCE & KPI
- Product development KPI
- Time to Market
- Development cycle time
- Development cost
- Product quality
- Prototype success rate
- Testing success rate
- Launch success
- Customer satisfaction
- Product adoption
- Sales performance
- Gross margin
- Product profitability
- Defect rate
- Return rate
- Customer complaints
- Post-launch performance
MODUL 27 — PRODUCT LAUNCH & POST-LAUNCH REVIEW
- Product launch evaluation
- Initial market response
- Customer feedback
- Product performance
- Sales performance
- Quality performance
- Customer complaints
- Product defects
- Corrective action
- Product improvement
- Lessons learned
- Post-launch review
- Product optimization
- Continuous improvement
MODUL 28 — PRACTICAL PRODUCT DEVELOPMENT WORKSHOP
Peserta akan melakukan latihan praktis seperti:
- Mengidentifikasi peluang produk
- Menentukan target customer
- Membuat customer persona
- Mengidentifikasi customer pain points
- Menyusun Voice of Customer
- Melakukan product ideation
- Menyusun product concept
- Membuat product value proposition
- Menentukan product features
- Menyusun product requirements
- Membuat QFD sederhana
- Membuat House of Quality
- Melakukan concept screening
- Membuat feasibility analysis
- Menyusun business case sederhana
- Membuat prototype development plan
- Menyusun product testing plan
- Membuat FMEA sederhana
- Melakukan product cost analysis
- Menyusun product launch plan
- Membuat product development roadmap
- Menentukan product KPI
- Menyusun post-launch improvement plan
PT Prima Pelatihan Indonesia adalah perusahaan yang bergerak di bidang training, sertifikasi, dan pengembangan kompetensi sumber daya manusia untuk kebutuhan profesional maupun korporasi. Kami menyediakan berbagai program pelatihan berkualitas yang dirancang sesuai perkembangan industri, regulasi, dan kebutuhan dunia kerja modern. Didukung oleh trainer berpengalaman dan praktisi profesional, PT Prima Pelatihan Indonesia berkomitmen membantu individu serta perusahaan meningkatkan keterampilan, produktivitas, dan daya saing. Program yang tersedia mencakup pelatihan teknis, manajemen, legal, K3, sertifikasi profesi, hingga pengembangan soft skills. Dengan metode pembelajaran interaktif dan aplikatif, kami menghadirkan solusi pelatihan yang efektif, profesional, dan terpercaya di Indonesia Untuk Memahami Hal Tersebut Kami Menyelenggarakan Training Product Development Management 2026–2027.
Kontribusi Bimtek Pelatihan :
- Biaya Kontribusi per peserta/orang sebesar: Rp. 6.000.000,- ( Enam Juta Rupiah), dan sudah termasuk Penginapan Hotel 1 kamar untuk 1 peserta ( Singel Bed) Konsumsi Lunch & Dinner, Coffee Break.
- Biaya Kontribusi per peserta/orang sebesar: Rp. 5.000.000,- ( Lima Juta Rupiah ), dan sudah termasuk Penginapan Hotel 1 kamar untuk 2 peserta (Twin Bed) Konsumsi Lunch & Dinner, Coffee Break.
- Biaya Kontribusi Paket Non Penginapan per peserta/orang sebesar: Rp. 4.000.000,- ( EmpatJuta Rupiah , Konsumsi Lunch & Dinner, Coffee Break.
- Kegiatan dapat berupa IN-HOUSE TRAINING (dilaksanakan di ruang meeting Instansi peserta) dengan Minimal 8 Peserta.
FASILITAS PESERTA:
- Sertifikat Pelatihan dari Prima Pelatihan Indonesia ;
- Hardcopy, Modul dan Flashdisk;
- Penginapan Hotel 4 hari 3 malam (Sesuai paket permintaan);
- Konsumsi Dinner & Lunch, Coffee Break;
- Seminar Kit;
- ID Card Peserta dan Tas Pelatihan Eksklusif;
- Jaket
- Penjemputan Bandara ke Hotel Minimal
INFORMASI PENDAFTARAN DAPAT MENGHUBUNGI
Pendaftaran dapat Menghubungi Contact Person Panitia Pelaksana di No. HP/Whatsapp: 0812 3459 2947
FAQ
1. Apa itu Training Product Development Management?
Training Product Development Management adalah pelatihan yang membahas proses pengembangan produk secara menyeluruh, mulai dari identifikasi peluang, market analysis, ideation, product concept, design, prototype, testing, validation, launch, hingga product lifecycle management.
2. Siapa yang cocok mengikuti training ini?
Training cocok untuk Product Manager, Product Development, R&D, Engineering, Marketing, Innovation, Quality, Manufacturing, Procurement, Supply Chain, Business Development, Project Manager, dan profesional yang terlibat dalam pengembangan produk.
3. Apakah training cocok untuk pemula?
Ya. Materi dimulai dari fundamental product development kemudian dilanjutkan ke customer analysis, ideation, concept development, product requirements, prototype, testing, launch, dan lifecycle management.
4. Apa yang dimaksud dengan New Product Development?
New Product Development atau NPD adalah proses sistematis untuk mengembangkan produk baru, mulai dari identifikasi kebutuhan dan peluang pasar hingga desain, pengujian, peluncuran, dan evaluasi produk.
5. Apakah training membahas product innovation?
Ya. Materi mencakup product innovation, idea generation, brainstorming, Design Thinking, customer problem identification, opportunity identification, concept development, dan innovation portfolio.
6. Apakah training membahas kebutuhan pelanggan?
Ya. Peserta mempelajari Voice of Customer, customer requirements, customer pain points, customer expectations, customer journey, customer persona, dan metode pengumpulan customer feedback.
7. Apakah training membahas Design Thinking?
Ya. Peserta akan mempelajari tahapan Empathize, Define, Ideate, Prototype, dan Test serta penerapannya dalam product development.
8. Apakah training membahas QFD?
Ya. Materi mencakup Quality Function Deployment, Voice of Customer, technical characteristics, relationship matrix, competitive assessment, technical priority, dan House of Quality.
9. Apakah training membahas prototype?
Ya. Peserta mempelajari tujuan prototype, jenis prototype, Proof of Concept, functional prototype, engineering prototype, prototype evaluation, iteration, dan approval.
10. Apa itu MVP dalam product development?
Minimum Viable Product atau MVP adalah versi awal produk dengan fitur minimum yang diperlukan untuk menguji asumsi dan mendapatkan feedback dari pengguna atau pasar sebelum pengembangan lebih lanjut.
11. Apakah training membahas product testing?
Ya. Materi mencakup test planning, functional testing, performance testing, reliability, durability, usability, safety, customer testing, validation, dan analisis hasil testing.
12. Apakah training membahas FMEA?
Ya. Peserta diperkenalkan pada konsep FMEA untuk mengidentifikasi potential failure mode, failure effect, failure cause, severity, occurrence, detection, serta menentukan tindakan pengendalian risiko.
13. Apakah training membahas product cost?
Ya. Materi mencakup product cost structure, material cost, manufacturing cost, development cost, lifecycle cost, Value Engineering, Value Analysis, target costing, dan cost optimization.
14. Apakah training membahas Design for Manufacturing?
Ya. Materi mencakup prinsip Design for Manufacturing dan Design for Assembly, manufacturability, assembly efficiency, standardization, simplifikasi proses, dan transisi prototype ke produksi.
15. Apakah training membahas product launch?
Ya. Peserta mempelajari launch strategy, launch readiness, production readiness, supply readiness, quality readiness, marketing readiness, sales readiness, launch timeline, dan launch risk.
16. Apakah training membahas Product Lifecycle Management?
Ya. Materi mencakup tahap introduction, growth, maturity, decline, product improvement, product refresh, extension, repositioning, hingga product discontinuation.
17. Apakah ada studi kasus dan workshop?
Ya. Training dapat dilengkapi dengan product ideation, customer analysis, QFD, concept screening, feasibility analysis, business case, FMEA, product testing, dan product launch workshop.
18. Apakah training dapat disesuaikan dengan industri?
Ya. Materi dapat disesuaikan dengan kebutuhan industri manufaktur, FMCG, consumer goods, automotive, electronics, food and beverage, technology, IT, engineering, retail, maupun jasa.
19. Apakah training dapat dilakukan secara in-house?
Ya. Program dapat diselenggarakan secara in-house menggunakan contoh produk, proses, permasalahan, customer requirements, dan kebutuhan pengembangan produk yang relevan dengan perusahaan.
20. Apakah training dapat dilakukan secara online?
Ya. Training dapat dilaksanakan secara online maupun offline dengan penyesuaian metode workshop, diskusi, dan latihan kelompok.
21. Apa manfaat training bagi perusahaan?
Training membantu perusahaan membangun proses product development yang lebih sistematis, meningkatkan customer value, mengurangi risiko kegagalan produk, mempercepat time to market, mengendalikan development cost, dan meningkatkan peluang keberhasilan produk di pasar.
22. Apakah Product Development hanya untuk membuat produk baru?
Tidak. Product Development juga dapat digunakan untuk meningkatkan produk existing, melakukan product refresh, menambahkan fitur, meningkatkan kualitas, menurunkan biaya, melakukan repositioning, maupun mengembangkan product extension.
